How much does a brand identity kit cost?
Here is the ballpark for a brand look: a logo, colors, fonts, and a short guide that shows how to use them.
- LeanAbout $4,600up front
- TypicalAbout $6,800up front
- FancyAbout $8,600up front
From 5 published prices. Newest October 26, 2026. Lean means 1 in 4 prices is lower. Fancy means 1 in 4 is higher. How this works
What makes it cost more
- More logo ideas to pick from
- More rounds of changes
- Extras such as cards, signs, or social media pictures
What makes it cost less
- One logo idea
- Fewer rounds of changes
- Just the logo and colors
Pick a level
Lean is a lower price. Typical is the middle price. Fancy is a higher price.
Currency
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Questions
How much does a brand identity kit cost?
The typical price is about $6,800. One in four firms asks less than $4,600. One in four asks more than $8,600.
What is in a brand identity kit?
A kit often has a logo, a set of colors, a set of fonts, and a short guide. Ask each firm for its list.
Where do these numbers come from?
They come from 5 prices that web firms publish on their own websites. Web Price Index collects them, and this site rounds them to a ballpark.